Project info

  • Client: Dubai Municipality
  • Address: Dubai, United Arab Emirates

Customer Experience Management System

Dubai Municipality is responsible for managing and administering the city of Dubai. However, the Municipality was facing significant challenges in serving its large number of customers efficiently, while improving the customer journey and reducing waste in time. This case study examines how Dubai Municipality overcame these challenges by implementing the Qmatic green ticket system.

Challenges: Dubai Municipality faced several challenges that needed to be addressed, including:

  1. Providing a paperless customer journey.
  2. Serving a huge number of customers on a daily basis.
  3. Improving the customer journey and reducing waste in time.
  4. Enhancing the registration process.
  5. Improving staff scheduling.

Solution: To address these challenges, Dubai Municipality decided to implement the Qmatic green ticket system. The system provided several benefits, including:

  1. A more than 50% increase in productivity.
  2. A reduction in serving time of up to 45%.
  3. A total paperless customer journey.
  4. Registration of every customer transaction.
  5. A 360-degree reporting system.
  6. An improved staff scheduling system with a live dashboard.

Results: The implementation of the Qmatic green ticket system has led to several positive results, including:

  1. Improved efficiency and productivity.
  2. Enhanced customer journey experience.
  3. Improved accuracy and reliability of customer data.
  4. Real-time monitoring and optimization of resources.